Apple is developing a chatbot version of Siri that would compete directly with ChatGPT and Google’s Gemini, along with a wearable AI pin targeted for release around 2027, according to a Bloomberg report published on January 21. The two projects come after years of criticism that Apple has fallen behind rivals in generative AI.
Siri as a chatbot
The more immediate project is the Siri overhaul. Bloomberg reports that the new assistant, codenamed Campos internally, is planned for iOS 27, iPadOS 27 and macOS 27, which Apple would preview at its developer conference in June and ship later in 2026. Users would still summon it the same way they call Siri today, but the experience behind it would be a full conversational AI rather than a command-based voice assistant.
According to the report, Campos would handle web search, text generation, image creation, summarization and file analysis, and would integrate deeply with Apple apps such as Photos, Mail and Music, drawing on personal data to give context-aware help. It is expected to run on Apple Foundation Models version 11, which Bloomberg says is considered comparable in capability to Google’s Gemini 3. That follows the long-term agreement between Apple and Google under which Google’s models support Apple’s AI efforts.
Before the full Campos release, Apple reportedly plans a more limited Siri update in iOS 26.4 this spring, adding better contextual awareness and web search.
A pin that can see
The hardware project is at an earlier stage. Bloomberg describes a thin, round device made of aluminum and glass, roughly the size of an AirTag but thicker, with two front-facing cameras (one standard and one wide-angle), three microphones, a speaker and wireless charging. The idea is an on-device AI companion that can perceive the wearer’s surroundings.
Apple is reportedly aiming to produce around 20 million units at launch, an ambitious target given the track record of AI wearables. Humane’s AI Pin, the best-known attempt in the category, failed to find a market despite heavy investment and attention. Bloomberg notes that Apple’s project is under close internal scrutiny and could be canceled if it does not meet the company’s standards.
If it ships, the device would likely compete with the AI hardware OpenAI is developing with former Apple design chief Jony Ive.
Catching up
The projects fit a pattern of Apple rethinking its AI strategy. Apple Intelligence launched in 2024 to a muted reception, the company’s AI chief John Giannandrea departed, and software head Craig Federighi has taken over AI oversight. The chatbot Siri and the pin suggest Apple is now trying to build an AI-first experience rather than attaching features to existing products.
Apple has not commented on the report. Whether the company can close the gap with OpenAI and Google will depend on how Campos performs when it reaches users later in 2026, and on whether the pin survives Apple’s own review process.
